Ok, so we’ve been pushing social media pretty hard. We’ve been tying all of the giveaways and fun stuff to Facebook and Twitter. Some of you have already set up shop on one, or both, of these services. Some of you haven’t, and you’re probably asking yourself why you should bother? Why would you want to go through the hassle of setting up an account? Is it worth a cup of coffee, or an iPod Touch, or something else that you won’t even find out about until closer to CAMEX? And even then you’ll only find out about it through Facebook or Twitter….
I’m sorry, I’m doing it again.
Listen, here’s the upshot of the whole deal. Without going on and on about how consumers are spending more time on social networks, without droning on about how they are seeking out the opinions of others through social media to make purchasing decisions…without babbling for hours about how major corporate players are moving their marketing efforts away from traditional media and onto social networks, let me just say why we think it’s worth five minutes of your time to set up an account and connect with us.
Social media gives us the opportunity to communicate more often, more easily, and to involve more people in the conversation. We can share ideas about new products, hot graphics, and merchandising tips. But those things are really just the tip of the iceberg, and that’s the beauty of social media. The conversations can flow and go where they need to go. Why wouldn’t you want to be a part of that?
If you need a little more convincing, click here to read a very good article that really articulates why you would want to participate in social media. And did I mention the iPod Touch?
I’m sorry, old habits 